company history
BI Reporting – now operating as NexDimension – is a San Francisco–based analytics architecture firm founded by Elizabeth Diamond, an enterprise data architect with 25 years of experience building platforms that power real businesses. Elizabeth began her career as part of the team that developed the first laptop computer Apple brought to market. From those early days she has had a rare gift for arriving at the edge of technological change — and building systems that turn that change into business advantage.
What follows is a look at the moments that defined that journey.
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1990s
The Beginning of Something Big
Eve gave Adam a Macintosh Apple...
That might not be quite how it happened, but the 1990s marked the beginning of something magical in tech. Startups were launching overnight, and innovation was everywhere. Elizabeth's first contract was with Apple Computer, where she worked in their product test department. Apple brought a kind of energy and imagination to the industry that still resonates today. This early experience planted the seeds of what would become a 25-year career at the edge of enterprise data architecture. -
2000s
Building at the Speed of Silicon Valley
The early 2000s were electric. Elizabeth was working at the center of it — going into high-growth Silicon Valley startups and building their information systems from the ground up. One of those companies was Ascend Communications, which was acquired for $22 billion — the largest startup acquisition of its era.
During this same period she worked on what would now be recognized as an early AI system — built for ABC Networks to forecast advertising rates for radio spots using historical data to predict future market pricing. The same logic that drives airline seat pricing. Years before AI became an industry conversation, the work was already happening.
By the end of the decade that foundation led to something that would define the next chapter. In 2009, serving as Lead Data Architect, Elizabeth delivered her first full enterprise data warehouse — for Carl Zeiss Vision. That system is still running today, seventeen years later. It remains the clearest proof of what the right architecture, built the right way, can do for a business. -
2010s
Enterprise Architecture at Scale
The 2010s were defined by complexity — and Elizabeth was in the middle of it. As Enterprise Data Architect at Realtor.com, she led data architecture and MDM strategy across 14 business units. Six months into the engagement the company was acquired by News Corp. Her enterprise integration roadmap became the foundation for post-acquisition alignment.
At Backroads she built and led a nine-person cross-functional team through a full ERP transition, constructing an analytics platform that integrated 30 years of historical travel data for forecasting and market segmentation.
At Equinix, one of the world's largest data center and colocation providers, she served as Technical Lead Architect for the Data Analytics and Data Science teams — delivering a global Customer 360 platform that created a single source of truth across Sales, Customer Care, Product, Channel Partners, and Marketing. One of the most complex customer data initiatives in the company's history, delivered on time and on budget.
Every engagement delivered on time. Every system built to last. -
2020s
NexDimension
The data landscape shifted dramatically in the 2020s. Cloud-native platforms matured, AI moved from experiment to expectation, and the semantic layer — long the foundation of Elizabeth's approach — emerged as the critical missing piece for companies trying to make sense of it all.
In 2025, BI Reporting evolved into NexDimension. Not a rebrand for its own sake — a reflection of where the work had always been heading. Semantic layer design, AI-ready data architecture, and dimensional modeling that turns operational data into trusted business intelligence.
Twenty-five years in. Nine enterprise implementations. The work continues.
“Zbis is here… Wow!!! It’s better than what we expected. This is transformational to our company and how we drive our business forward. It’s customer-centric, fact-driven, and captures margins and market-share across all dimensions. Zbis is truly a game changer!”
– Frederick Howard
