Backroads Travel – Enterprise Data ManagementSurface Transport & Logistics
Backroads, the world's leading active travel company with 18% annual growth and 97.6% guest satisfaction, engaged NexDimension to lead enterprise data strategy and ERP migration — building the analytics platform that integrated 30 years of travel history into a single trusted source.
Situation
Backroads, the world’s leading active travel company, was growing at 18% year over year with a 97.6% guest satisfaction rating. That growth demanded a major technology transformation — migrating from a homegrown ERP system to a commercial platform while maintaining the data integrity that powered their operations and guest experience.
With travel data dating back to 1989, the stakes were high. Nothing could be lost in transition.
What We Built
NexDimension served as Enterprise Data Manager, leading all data strategy and analytics initiatives across the enterprise. Built and led a nine-person cross-functional team — data engineers, Informatica architects, analysts, and report developers — through the full ERP data migration and analytics modernization program.
The Trip Trend analytics platform integrated historical travel data dating back to 1989 — enabling forecasting, seasonality analysis, and market segmentation in Power BI. Data profiling, governance frameworks, ETL design, and Agile delivery through Jira kept the program on track through a complex, multi-system transition.
Impact
- Led nine-person cross-functional team through full ERP data migration
- Built Trip Trend analytics platform integrating 30+ years of historical travel data
- Delivered trending, A/B testing, and executive dashboards in Power BI
- CTO praised the rebuilt data organization as one of the best teams he had worked with
Contact us at the NexDimension office nearest to you or submit a business inquiry online.
“Zbis is here… Wow!!! It’s better than what we expected. This is transformational to our company and how we drive our business forward. It’s customer-centric, fact-driven, and captures margins and market-share across all dimensions. Zbis is truly a game changer!”
– Frederick Howard
